BURLINGTON, ON, CANADA, March 17, 2011, Paul Lejkowski, Owner of Sport Balance & Nutrition, has been recognized by Cambridge Who’s Who for demonstrating dedication, leadership and excellence in fitness and health.

Educating people in nutrition, health and fitness is Mr. Lejkowski’s passion.  A balanced lifestyle, based on healthy eating and regular exercise, is his way of life. Paul has earned several degrees in Kinesiology, Physiotherapy and Advanced Nutrition, which he uses in conjunction with continuous re-education through new courses to stay constantly up to date in the world of fitness and nutrition. He is committed to providing the most comprehensive service available by creating individualized nutrition and resistance training programs to suit each client’s needs. Every person is unique and each requires a different approach — a personalized service. Through understanding each client’s needs and desires, whether it be fat loss, increase in muscle mass, sport specific programs or lifestyle education, a tailor-made program will help clients reach and often surpass their goals.

When Paul began working in the fitness industry in 1998 he had one purpose in mind: to change lives through fitness and nutrition. Nearly 12 years later that purpose remains and nothing gives him greater satisfaction than knowing that his clients are now living the lifestyle they have struggled to find for years. Whether the client’s goal is to increase muscle mass, decrease body fat, improve strength or speed up recuperation, SBN 90 (created and written by Paul) is the program that will help anyone achieve their desired goals.  There's no better way to separate fact from fiction in the field of nutrition and fitness than a consistent track record of clients’ success followed by long-term maintenance of the same. Attributing his success to his passion, Paul plans to expand the SBN 90 Program by bringing his services to multiple locations. 

The SBN 90 Program Concept
The SBN 90 program educates you on how to stop the endless cycle of dieting by replacing it with proper, well balanced and healthy eating. The program provides an individual with ALL of the tools that they need to be successful indefinitely. It ensures that one meets and surpasses their goals while maintaining a healthy lifestyle. 

In just 90 days, you will learn two fundamental skills which will provide long-term results: to correctly fuel your body and properly execute a training regime for lasting results.

SBN 90 is more than a diet. It is the means to your optimal health and physique. It is a well constructed meal and training plan based on your body composition as well as 6 other factors (age, gender, basal metabolic rate, activity level, lean mass and weight). As such, it is not a quick-fix solution to a long-term problem.  It provides the resources and education which gives clients the tools to maintain a lifetime of good health, sound eating habits and long-term weight management. These combined elements get you into the best shape of your life. You will feel more energetic, look better and you will have a renewed outlook on life. 
 
The phrase “weight loss” is deceiving.  SBN 90 goes beyond the typical diet plans that you are used to being bombarded with by the media. These diets are concerned with only one thing; losing weight by lowering your food intake. SBN 90, on the other hand, is a complete system that focuses on changing your body composition; which means lowering your body fat and maintaining or even increasing lean mass (muscle). The goal of SBN 90 is to attain your desired physique; changes in weight are merely a by-product of that goal. 

Contrary to what you may believe, weight loss and fat loss are two separate things.  You must learn to distinguish between the two. Weight loss is just that, a weight loss (body fat and lean mass).  Fat loss means that your body’s composition has changed. You have lost some body fat and maintained or even increased lean muscle mass. 
 
Typical diets don’t focus on body re-composition. They are concerned about weight loss while ignoring the muscle deterioration that occurs with improper execution of the loss. They teach you to reduce calories (in most cases drastically, which makes them impossible to stick to long-term) to lose weight and in doing so you sacrifice valuable muscle (in most cases a significant amount). What they don't teach you is that the status of your lean mass directly affects both your metabolism and your ultimate shape. 

Most of the diets available today will promise you significant results in a short period of time, which is exactly why so many people are trapped in the constant cycle of yo-yo dieting. We are a society looking for a quick fix and play right into the hand of marketing companies when the newest weight loss supplement or “six minute abs” commercial catches our eye. The self-help genre is full of enticing instant gratification and empty promises that will only leave you unfulfilled.  SBN 90 is by no means any of these but can promise you the results you are looking for if you are willing to make the necessary lifestyle changes. 

For more information, please visit www.sportbalance.net.